by Matthew Marx Originally published on Retail TouchPoints Tech giants like Facebook and Microsoft have gone all-in on the metaverse, based on the idea that it’s the future of digital experiences like gaming, collaboration and marketing. In fact, the parent company of the social media platform renamed itself to Meta — a sign of its…
by Spencer Smith Evocalize spoke on stage at the Multifamily Social Media Summit in Napa about best practices for maximizing Facebook marketing results. The talk included the importance of a Test & Learn approach, how maximize the benefits of first-party data , and how to benefit from Facebook’s optimization capabilities.
by Spencer Smith Commentary originally Published on Street Fight Every day there’s another article (or another dozen) about the death of cookies and third-party data going the way of the dinosaurs. First-party data is being heralded as the replacement solution to any and every need a privacy-centric marketer may have — the third-party king is…
by Matthew Marx I’m excited to announce Evocalize has raised a $12 million Series A investment. We’ll use the investment to expand our successful solution for real estate businesses and build on our real estate successes to bring our powerful, data driven, push-button simple collaborative marketing technology to more local and national-to-local businesses across industries….
by Spencer Smith With mortgage rates and inventory at record lows, the housing market remains scorching hot. Hot markets are a seller’s dream, and many brokers, loan officers, and agents love this season as much as home sellers do. But just beneath the surface of all those shiny “sold” announcements lurk hidden, industry-wide downsides: Ineffective…
by Spencer Smith Technology has a larger role to play in the mortgage and real estate industries was an oft repeated refrain we heard while attending both HousingWire’s in-person event in September and again during their virtual summit last week. As anyone in the mortgage and real estate worlds can tell you, buying/selling a home…
by Spencer Smith Through-Channel Marketing Automation (TCMA) arose to solve the problem of sharing messaging and materials at scale for customization by local teams for local marketing. While it has made distribution of materials easier at scale, most solutions lack a digital marketing component, leaving local businesses and teams to tackle digital marketing alone. Into…
by Ryan Anthony Evocalize attended and spoke at Localogy 2021 in late September, along with nearly 300 other attendees from SaaS companies, agencies, media, and brands who were focused on local marketing. Spencer Smith, Evocalize’s VP of Marketing, spoke on a panel about the future of marketing platforms. Other topics of conversations ranged from how…
by Gabriel Gervelis Originally posted on Marketing Sherpa. EXIT Realty International is based out of Canada with thousands of independent contractors stretched across many local markets. “Our challenge is to create digital marketing programs that use our corporate messages and adapt them, so they are localized to an agent in Alabama as well as a…