4 ways to leverage technology to improve customer loyalty for franchises

4 ways to leverage technology to improve customer loyalty for franchises

Building customer loyalty is crucial for franchise profitability. With the costs of acquiring new customers continuing to rise, focusing on loyalty makes strategic sense. This is where technology comes in. By leveraging data and digital tools, franchises can gain deeper insights into customers and create more personalized, meaningful interactions that drive loyalty. This article will…

Enhance franchise offering with local digital marketing

Enhance franchise offering with local digital marketing

The franchise model remains a beacon of entrepreneurial spirit, merging the safety of a proven business model with the excitement of individual ownership. Yet, as the landscape becomes increasingly competitive, standing out in the franchise market is no small feat. It’s not just about a solid business plan anymore; it’s about how you can enhance…

Use social media for hiring efficiently: Organic and paid

Use social media for hiring efficiently: Organic and paid

In today’s crazy job market, snagging top talent is key for the growth and success of any multi-location business – think franchises, gyms, restaurants, or real estate brokerages. And guess what? Social media is not just for memes and cat videos; you can use social media for hiring efficiently. Ready to explore some impactful social…

Increase guest throughput with digital marketing

Increase guest throughput with digital marketing

For restaurants, the ability to efficiently manage and increase guest throughput with digital marketing is more crucial than ever. With the shift towards digital solutions reshaping customer engagement, franchise directors and VPs must leverage advanced marketing strategies to drive growth. The 2023 Restaurant Operator Insights Report by Toast reveals insightful statistics: 53% of restaurants now…

Local marketing trends: 17+ expert tips from the Local Marketing Lab

Local marketing trends: 17+ expert tips from the Local Marketing Lab

The holiday season just wrapped up and it was a busy month for our Local Marketing Lab podcast! We had the pleasure of hosting 3 outstanding guests across various restaurant industries to uncover tips and local marketing trends for driving success. After combing through over 2 hours of interviews, 4 major themes emerged as crucial…

6+ ways to get involved in your community for franchises

6+ ways to get involved in your community for franchises

Looking for ideas to get involved in your community for franchises? You’re in the right place! Giving back and getting involved with the local community provides invaluable benefits for franchise brands of all sizes. As a trusted neighborhood name, strategic community engagement allows franchises to build goodwill, raise brand awareness organically, and position themselves as…

Maximize customer engagement with ‘Did You Know’ mode in digital marketing

Maximize customer engagement with ‘Did You Know’ mode in digital marketing

In the fast-paced realm of digital marketing, standing out is key. Did You Know mode and moments offer a unique way to engage customers with bite-sized, informative content that sparks curiosity and conversation.  At Evocalize, we understand the power of knowledge-based marketing and how it can transform your digital strategy. This blog delves into creating…

FCC lead generation changes: What it means for real estate and mortgage

FCC lead generation changes: What it means for real estate and mortgage

The Federal Communications Commission (FCC) recently passed new rules to the TCPA (Telephone Consumer Protection Act) that significantly limit how leads can be bought and sold. This closes the so-called “lead generator loophole” that has allowed consumer leads to be sold to multiple parties without express consumer consent. Matthew Marx, CEO of Evocalize recently went…

Tips for restaurant online reviews (and why they matter)

Tips for restaurant online reviews (and why they matter)

Online reviews are crucial for local restaurants, especially as we move into 2024. Over 98% of consumers read reviews before visiting or ordering from a restaurant. Reviews directly influence revenue, with just a one star increase tied to a 5-9% jump in sales. Clearly, online reputation now shapes the success of dining establishments around the…