by Matthew Marx Originally published on Retail TouchPoints Tech giants like Facebook and Microsoft have gone all-in on the metaverse, based on the idea that it’s the future of digital experiences like gaming, collaboration and marketing. In fact, the parent company of the social media platform renamed itself to Meta — a sign of its…
by Spencer Smith Evocalize spoke on stage at the Multifamily Social Media Summit in Napa about best practices for maximizing Facebook marketing results. The talk included the importance of a Test & Learn approach, how maximize the benefits of first-party data , and how to benefit from Facebook’s optimization capabilities.
by Spencer Smith Commentary originally Published on Street Fight Every day there’s another article (or another dozen) about the death of cookies and third-party data going the way of the dinosaurs. First-party data is being heralded as the replacement solution to any and every need a privacy-centric marketer may have — the third-party king is…