What is Evocalize?
Evocalize is a dynamic marketing technology suite of products that power the most advanced paid Facebook marketing programs for real estate agents, as well as many of the world’s largest and most complex real estate portals, and enterprise businesses across travel and retail.
Evocalize has run millions of Facebook ads, and has served over a billion impressions, and counting. Artificial intelligence enables continuous improvement of the platform’s predictive capabilities with each and every ad that we run.
What is a Facebook Marketing Partner?
“Facebook Marketing Partners are vetted for excellence in exactly the things you need to get more from your marketing. Whether it’s managing campaigns at scale, improving measurement, reaching new audiences or more. What you need is what they do best.”
-Facebook Marketing Partner website.
Why is Evocalize the smartest way to market?
We eliminate the micro managing of your advertising programs. Our automation and predictive learning systems do all the work. We help keep your local market presence strong, while finding potential sellers with pinpoint accuracy. Your ad budget is optimized to focus on the geographic areas that make sense, while artificial intelligence uses thousands of consumer demographics and behavioral signals to target the best audiences for your marketing.
Unlike the majority of real estate marketing platforms that drop prospects onto a website landing page, Evocalize gathers potential client information as consumers interact with the ad. The results are fully populated high quality buyer and seller leads delivered right to your fingertips. There’s no need to create, or pay for the creation of lead capture forms!
Evocalize makes it simple and affordable to run best-in-class marketing programs. We help you get the best financial return out of every marketing dollar spent!
What is Evocalize for Agents?
Evocalize for Agents is designed to give real estate agents self-service access to the Evocalize marketing technology, the same platform used to power the largest real estate portals.
Agents have the ability to effortlessly run sophisticated marketing programs. Through Evocalize for Agents, an agent can maintain their local market presence, discover highly qualified sellers, and efficiently attract active buyers for their listings.
What is the Evocalize Real Estate Agent App?
What is the Evocalize Real Estate Agent App?
It is a FREE easy to use mobile app (iOS and Android) that enables agents to closely monitor their marketing activity, and to reply to leads instantly. Research shows that response speed is one the most important factors in winning a new customer. More than 70% of people select the first agent to contact them. Building this into a mobile experience for agent’s is a core tenant of the program.
There are a number of great features within the app that will make managing your marketing programs more efficient. One key function, is the ability for an agent to provide us with immediate feedback on lead quality. This real-time feedback loops back into our platform, so the technology can continue to fine-tune your program.
Where are my Facebook ads shown?
We target potential customers who have the highest likelihood to turn into potential clients. Other agent ad platforms purchase inexpensive ad space through a variety of ad networks to deliver your ads. Evocalize focuses on placing your ads directly in the Facebook newsfeed. With more audience then all of the portals combined, Facebook is a social channel with rich information about their users, enabling us to hone in on the best audiences across the web, mobile.
How does artificial intelligence and automation make my advertising efforts more effective?
Through years of investment in our platform, we’ve fine-tuned the use of artificial intelligence and automation to make the creative process easy, while enabling us to zero in on the right audience. Our platform knits together content into multiple compelling Facebook ad formats that are then served to audiences with the ideal demographic and behavioral attributes of both buyers and sellers in your area.
What happens when someone clicks on one of my ads?
Evocalize captures a potential client’s information on the spot, directly through Facebook’s lead form. We then pass this high quality information immediately to your Evocalize mobile friendly app. Integrated response tools enable you to quickly and easily respond to these inquiries while on the go, at home, or throughout your busy day. There’s no longer any need to log into a website to sift through your inbox.
How do I download the Evocalize App?
Click here to download the iPhone app click XXXXXXXX, or visit the Apple App store on your mobile device and search for Evocalize Agent
Click here to download the Android app click XXXXXXXX, or visit the Google App store on your mobile device and search for Evocalize Agent
Do all my different ads run at the same time?
The platform utilizes Facebook’s Dynamic Content Optimization by publishing an array of marketing pieces creating from every piece of content that you upload. Our technology automatically couples your content with our tried-and-true pre-built ad templates. The exact number of ads running simultaneously will range depending on the number of images that you’ve uploaded however, our platform optimizes around the best performing ads.
How many background images should I upload?
Generally, it’s best to upload a minimum of three images. The more versions of ads that we serve, the better As you ad images you’ll see your ads being automatically created on the righthand of the ad builder page. Different ads appeal to different people. We launch as many ads as possible to start, with the platform quickly optimizing to the best performing ads. This way your marketing dollars are spent wisely.
Is there a limit on the number of Zipcodes that I can select?
There is not a limit however, we limit the number of agent’s per zipcode in order to maintain performance. The system will inform you if a particular zipcode is unavailable during your selection process.
What do each of the marketing metrics mean?
Ad Views, or Impressions, is a common metric used by the online marketing industry. Impressions measure how often your ads were on screen for your target audience.
Clicks are the number of times a user clicks through on your ad.
What happens when one of my listing sells?
When an active listing sells, you should log into your account and mark the property as sold. Sold properties are a great way to show off, and win other potential sellers within an area.
Evocalize will automatically add the digital equivalent of a “Just Sold” signpost to the image, and create an ad set utilizes this property. The ads and any remaining budget will be added to your local awareness and seller lead generation program.
How do I contact support?
We have a friendly and helpful support team available Monday through Friday, with national coverage from 9:00am-5:00pm regardless of your North American time zone. You can contact us a variety of different ways:
How long until I start receiving seller leads?
Seller leads are all about timing, market dynamics, and being in the right place at the right time. Some agent’s will see seller leads right away, while others may take some time. Evocalize recommends that you select a program and leave it running for at least 3-6 months. A constant stream of seller and local awareness ads impressions will keep an agent top-of-mind at the moment potential sellers begin the process.