Local marketing automation. Your franchisees’ favorite new tool.
Staying ahead in the ever-evolving digital marketing landscape requires powerful tools — tools that will take your franchisees’ localized marketing to the next level. Our Collaborative Marketing Platform offers the most advanced local marketing automation capabilities on the market, enabling franchisees to launch ad programs, optimize performance, and maximize spend across multiple channels with ease.
Local MARKETING AUTOMATION
Advanced automation for next-level franchise marketing.
Connected Data for Intelligent Automation
Trigger sophisticated marketing programs from any data source that are highly sophisticated, personalized, and evolve in real time.
Multi-Channel Campaign Management
Automatically extend marketing programs across multiple channels, ensuring that your campaigns reach your target audience wherever they are.
Performance and Spend Optimization
Achieve optimal campaign performance and automatically reallocate your marketing spend in real-time to the highest performing channel.
Our advanced local marketing automation capabilities
Launch a program just once. Activate on all your channels.
By launching a program one time, your franchisees can active that same campaign across Google, Facebook, Instagram, TikTok, YouTube, and more. Even better, our Collaborative Marketing Platform will determine which channels to spend across based on predictive results!
Maximize ROI on local digital marketing spend.
Adapt and transition your ads into new, more relevant ad types based on various triggers, ensuring your campaigns remain relevant and effective.
Get the most out of each marketing dollar spent.
Automatically allocate your budget to the most effective campaigns and programs, and to the channel with the best results, ensuring that every dollar spent delivers the best possible return on investment.
Complex digital marketing. Push-button easy.
Harness the power of sophisticated marketing automation with push-button simplicity. Our platform’s user-friendly interface makes it easy for franchisees to launch and manage complex marketing programs without the need for extensive technical expertise.
Save franchisees time to focus on… not marketing.
Set up programs that activate behind the scenes based on data triggers, maximizing your teams’ efficiency and saving them valuable time. By streamlining campaign creation, management, and optimization, your franchisees can focus more on strategic decision-making and growing their business.
Harness the power of your data —any data
POS & HR
Serve ads based on revenue or sales targets, inventory levels, or product mix.
Too much inventory? Run a promo on that item. Having shift coverage issues? Reach potential new employees with employee recruitment ads.
Local Weather and Events
Launch advertisements based on impending changes in weather conditions, temperature, or nearby events.
Big game happening nearby? Launch a daypart promo for local fans. Hot summer day? Invite customers in to cool off with a smoothie.
Social & News
Engage with customers based on particular topics that are being discussed or may be receiving attention.
CRM / CDP
Serve ads to different customer segments based on how they interact with your business to drive retention and loyalty.
Proven digital marketing success
Additional features
Turn any franchisee into a digital marketing pro.
Empower your franchisees to run complex local digital marketing with intelligent program templates that can be sent across multiple channels at once, in just a few clicks — on brand and with local flavor.
The next evolution in local digital marketing.
Artificial intelligence (AI), machine learning, and real-time data automation to drive maximum ROI for your franchisees.
All your channels. All your locations. All in one place.
Assess digital marketing performance across all your franchisees or dive into more detailed views with our reporting and analytics dashboard, with reporting from all your digital marketing channels conveniently centralized in one place for maximum insight and ease of use.
Connect any data source to drive real results.
Leverage your business data, third-party data, and user data to serve hyper-targeted advertising.
How to go to market
We help give your team as much or as little control as you like
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Automate
Automate various ad programs to launch based on your data. Use any data to drive traffic, revenue, and loyalty.
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Collaborate
Work with your local teams to launch and manage digital programs more efficiently and effectively than ever.
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Empower
Create flexible programs your franchisees can execute on their own with a couple clicks — on brand and with local flavor.
Evocalize offers best-in-class technology that has allowed us to quickly scale our solutions to meet our customers’ robust marketing needs.
Kate Teich
VP of Product Management
Empower your franchisees with local marketing automation tools that drive real results.
Not every franchisee on your team is a marketing pro — yet.
Let’s change that. Reach out, and we’ll show you how!