Evocalize: Collaborative Marketing Technology for Local and National-to-Local Marketers

Originally published by Martech Zone

When it comes to digital marketing, local marketers have historically struggled to keep up. Even those who do experiment with social media, search, and digital advertising often fail to attain the same success that national marketers achieve.

That’s because local marketers typically lack crucial ingredients  — such as marketing expertise, data, time, or resources — for maximizing a positive return on their digital marketing investments. The marketing tools enjoyed by big brands just aren’t built for the needs (or price points) of resource-constrained small and local businesses. At the same time, larger companies continue to extend their leads and grow more robust, mature digital marketing programs.

Evocalize is leveling the playing field. Their collaborative marketing technology brings sophisticated digital marketing tools to local and national-to-local marketers so demand generation can be more efficient and impactful. Evocalize’s customers have seen a 400% improvement in the effectiveness of digital marketing and a 98% decrease in time spent weekly on digital marketing efforts by local teams.

Why Evocalize?

Digital marketing can be a valuable way for local businesses to earn brand recognition and drive leads. But the expertise, data, and technology it takes to execute and scale local marketing efforts are typically siloed among headquarters, local teams, and partner platforms.

With all of the necessary inputs and skills so disconnected, it’s increasingly difficult (and time-consuming) for local businesses to engage in digital marketing and grow their revenue and client base. And for corporate marketers responsible for national marketing efforts, it’s complicated to create, execute, oversee and adjust local campaigns for hundreds of locations and countless local representatives or agents.

Evocalize Platform Overview

Evocalize enables collaboration between local marketers, parent brands, and technology platforms, helping to end information silos, ensure compliance and improve marketing results. The platform equips marketers with tools that streamline and automate the creation of marketing programs and increase the ROI of campaigns.

Parent brands can share easily localized marketing programs built with best practices, brand-approved creative assets and messaging, and audiences at scale with local marketers, enabling them to quickly execute unique and high-performing marketing across Facebook, Instagram, Google, Tiktok and other online channels. This allows local marketers to reduce hours of campaign work to just a few minutes. In fact, one real estate company saw the weekly amount of time spent on marketing by agents decrease from 9 hours to just 9 minutes.

Evocalize is powered by automation and machine learning so marketers can customize and launch digital marketing campaigns in just a few clicks. Optimization technology learns what is and isn’t working across programs, automatically adjusting to improve effectiveness and help extend marketing budgets. In fact, optimization improves program performance by two to four times on average.

Evocalize’s technology integrates with existing tools (like a CRM or an internal company website) and is customized to each client’s branding and specific needs. Its capabilities include lead generation, website traffic, awareness and branding, and a host of other digital marketing objectives, along with reporting and analytics.

Evocalize’s technology supports businesses across industries, including real estate, mortgage, multifamily housing, financial services, quick-service restaurants, and travel. To date, over one million digital marketing programs have been run on Evocalize’s technology, generating millions of leads and thousands of transactions.

Success Stories: EXIT Realty and Alaska Airlines

The following case studies are just a few examples of the benefits Evocalize customers enjoy when using the platform:

  • EXIT Realty Corp: EXIT Realty empowers brokers and agents with leading technology to buy and sell homes for their clients. EXIT wanted to further its reach through Facebook advertising. To do so at scale, EXIT needed to unlock data from multiple internal and external sources to automate the creation of audiences, creative, and marketing programs.

Evocalize helped EXIT create a unique library of Facebook marketing programs (called Blueprints) within EXIT’s online platform. The two teams integrated organizational, website, CRM, and multiple listing service (MLS) data streams — which enabled newly posted home listings to appear in the agent’s Blueprint gallery, allowing agents to launch campaigns in a few clicks or completely automate them whenever a new home came on the market.

The partnership resulted in a 90% reduction in the amount of time EXIT’s thousands of agents and brokers spent managing marketing programs and generated a click-through rate (CTR) 300% above the industry average.

We are spending 97% less through Facebook with the EXIT Ad Center (powered by Evocalize) than we did with another major lead generator. We are getting higher quality leads and more of them.

Michele Bilow, broker of record with EXIT Central Realty in Dover, Delaware

  • Alaska Airlines: ​​Alaska Airlines is among the largest airlines in North America and is headquartered in SeaTac, Washington. Alaska Airlines wanted to improve the rate of bookings it garners through social media channels like Facebook and Instagram. To do so, it needed a partner that could help scale and automate personalized ads.

Evocalize’s automation tools enabled Alaska Airlines to share highly personalized ads with interested travelers in a fraction of the time and at a greater scale. With Evocalize, Alaska Airlines could change details like destination, pricing, and inventory in real-time, helping improve prospecting efforts across social media.

Alaska Airlines was able to run over 35,000 unique ads as part of this campaign. These personalized messages resonated with prospective travelers, yielding a nearly five-fold increase in direct bookings when compared with their other programs that ran simultaneously. This resulted in a 450% increase in trip booking revenue for the airline.

Drive Results With Collaborative Marketing

If you’re interested in learning more about how collaborative marketing can help you drive meaningful business results and generate more revenue, contact Evocalize.

Article by:

Douglas Karr      

Douglas Karr is the founder of the Martech Zone and recognized expert on digital transformation. Doug is a Keynote and Marketing Public Speaker. He's the VP and cofounder of Highbridge, a firm specializing in assisting enterprise companies to digitally transform and maximize their technology investment utilizing Salesforce technologies. He's developed digital marketing and product strategies for Dell Technologies, GoDaddy, Salesforce, Webtrends, and SmartFOCUS. Douglas is also the author of Corporate Blogging for Dummies and co-author of The Better Business Book.

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