It’s no secret that people take pride in their neighborhoods. To help get the word out to interested homebuyers quickly, Evocalize helped Xome create ads for each neighborhood they serve, covering over half of the United States. Each ad showcased the Xome app by displaying available listings on a map of that neighborhood, calling on users to download the app and explore the listings in their area.
Xome’s personalized approach resonated with neighborhood residents, achieving extremely high Facebook relevance scores and out performed Xome agency-run custom audience app install campaigns by over 180%.
The result? More people get to avoid the stressful, paper-heavy home buying process of the past, and instead enjoy Xome’s truly integrated way of buying and selling a home.