Xome dramatically reduced the cost-per-install of their apps with Evocalize.

Xome, the world’s first truly integrated way to buy and sell a home, used Evocalize’s Adaptive Marketing platform to dramatically reduce cost-per-install of their new iOS and Android apps via Facebook.


reduction in cost-per-install of Xome’s new iOS and Android apps over native Facebook targeting.

“The Evocalize platform enabled us to quickly create and publish thousands of ads on Facebook, each carrying a message and image specifically tailored to the right audience. This made our media personalized and compelling; there’s no way we could have done this without Evocalize.

Using Evocalize allowed us to reduce our App install costs by over 180% compared to custom audience and lookalike campaigns we ran with our agency. We’re thrilled!”

Suresh Srinivasan

SVP, Marketing


There’s no place like Xome.

Xome is an entirely new way for consumers to buy and sell homes. Xome is the only platform that digitally connects every touch-point in the real estate process, making it easier for all involved. It’s new school real estate. Xome is the only one stop shop for buying & selling a home from search to close.

Creating a personal connection.

As part of launching their new brand, Xome wanted to promote downloads of their Android and iOS apps, a highly important part of their platform. Together with Evocalize and Facebook, Xome turned to a tried and true method: make the message personal.

Build ads for every neighborhood.

It’s no secret that people take pride in their neighborhoods. To help get the word out to interested homebuyers quickly, Evocalize helped Xome create ads for each neighborhood they serve, covering over half of the United States. Each ad showcased the Xome app by displaying available listings on a map of that neighborhood, calling on users to download the app and explore the listings in their area.

Xome’s personalized approach resonated with neighborhood residents, achieving extremely high Facebook relevance scores and out performed Xome agency-run custom audience app install campaigns by over 180%.

The result? More people get to avoid the stressful, paper-heavy home buying process of the past, and instead enjoy Xome’s truly integrated way of buying and selling a home.

Read other Evocalize partner success stories.