National-with-Local Digital Marketing
Using Evocalize’s Collaborative Marketing Platform (CMP), brands remain in control when creating brand-safe and compliant programs that are unique to their organization.
How Distributed Marketing Works
Brands implement the Collaborative Marketing Platform and connect data, audiences, messaging, creative, ad accounts, co-op budgets and best practices.
Brands create Blueprints, single-objective best practice containers with unique business logic and automation rules, then share them with locations.
Locations add funds and local knowledge to the Blueprint, then easily activate digital programs.
Ads run on Facebook, Instagram, and Google that meet brand and legal compliance, reaching potential customers and delivering results.
Each time a Blueprint is activated, the collective network gets smarter and delivers greater results.
Reporting and insights are delivered to the brand and location.
Distributed Marketing Automation Makes Collaboration Between Brands and Locations Easy
With Distributed Marketing Automation Brands Can
With Distributed Marketing Automation Locations Can
Remain in control while partnering with locations at scale.
Reach more customers with collaborative programs funded by locations.
Distribute co-op budgets to increase program adoption.
Receive end-to-end reporting on program activation, performance, and usage.
Reach local customers and increase revenue.
Access co-op budgets, best practices, and brand-approved creative.
Put a local thumbprint on best-in-class digital marketing programs.
Activate programs with a few button clicks.
Features
Blueprints
Co-Op Budget Management
Facebook Page Linker
Digital Asset Management
Insight Center
Automation
Success Story
Resources
