Success Stories

450% Increase in trip bookings revenue

Alaska Airlines boosts bookings with Evocalize
Industry
Travel
Solution
Managed Services

450%

Trip Bookings Revenue Increase

35,000

Number of Dynamic Ads

Destinations That Discover You

Using the Evocalize platform, Alaska Airlines was able to match flight segments, trips, and destinations with interested travelers at unprecedented scale, while making the message personal with highly contextualized messaging.

Personalized Marketing Automation

Evocalize also allowed Alaska Airlines to change pricing, inventory, and messaging in real time, bringing the scale of Search and the persoanalization of Marketing Automation to their customer prospecting efforts in Instagram and Facebook.

Results

Alaska Airline's Individualized and dynamic approach resonated with prospective travelers, yielding a nearly five-fold increase in direct bookings when compared with their other simultaneously run programs.

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