Success Stories
450% Increase in trip bookings revenue
Alaska Airlines boosts bookings with Evocalize
Industry
Travel
Solution
Managed Services
450%
Trip Bookings Revenue Increase
35,000
Number of Dynamic Ads
Destinations That Discover You
Using the Evocalize platform, Alaska Airlines was able to match flight segments, trips, and destinations with interested travelers at unprecedented scale, while making the message personal with highly contextualized messaging.
Personalized Marketing Automation
Evocalize also allowed Alaska Airlines to change pricing, inventory, and messaging in real time, bringing the scale of Search and the persoanalization of Marketing Automation to their customer prospecting efforts in Instagram and Facebook.
Results
Alaska Airline's Individualized and dynamic approach resonated with prospective travelers, yielding a nearly five-fold increase in direct bookings when compared with their other simultaneously run programs.
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