450% Increase In Trip Bookings Revenue
Alaska Airlines boosts bookings with Evocalize
Using the Evocalize platform, Alaska Airlines was able to match flight segments, trips, and destinations with interested travelers at unprecedented scale, while making the message personal with highly contextualized messaging.
Evocalize also allowed Alaska Airlines to change pricing, inventory, and messaging in real time, bringing the scale of Search and the personalization of Marketing Automation to their customer prospecting efforts in Instagram and Facebook.
Alaska Airline's Individualized and dynamic approach resonated with prospective travelers, yielding a nearly five-fold increase in direct bookings when compared with their other simultaneously run programs.