Evocalize’s team of experts helped Exit to create a unique gallery of Facebook best practices (Blueprints) within their embedded online marketing technology to fulfill EXIT’s vision in a uniquely EXIT way. To enable the best possible experience, EXIT’s engineering team integrated organizational, website, CRM, and MLS data streams so the entire process of running world-class programs in Facebook was turnkey for users at all levels in their complex organization. MLS data was used so listings automatically appeared as content within an agent’s blueprint gallery 24 hours after posting the listing to an MLS, and CRM and website data automatically built corresponding complex audiences for instant use.
EXIT Realty International is on a mission to make the dreams of home buyers, sellers, and real estate agents come true. To help fulfill this mission they empower brokers and agents with leading technology that helps them more efficiently buy and sell homes for their clients. EXIT’s vision was to add powerful Facebook advertising tools to their suite of world-class technologies.
To make this vision a reality, Evocalize had to unlock data from multiple data sources, ingest third party data, and automate the creation of Facebook programs, ad creative, audiences and best practices. Additionally, a seamlessly integrated self-service UI was needed in EXIT’s suite of tools that give agents and brokers the ability to activate Facebook programs with only a few clicks.