"Evocalize has been an amazing partner. Their technology and expertise has enabled us to quickly scale our ability to serve highly relevant ads to our audience. As a result, we've seen performance metrics increase by 400%"
In keeping with their "Real Estate in Real Time" promise, a leading real estate portal came to Evocalize looking for help using Facebook to bring the most up-to-date listings right to buyers expressing interest in similar homes. The goal was to help the portal go beyond its customer promise and best serve their customers by giving them earliest access to listings and reduce their fear of missing out on the home of their dreams (FOMOHD)!
Together with Evoocalize and Facebook, the real estate portal leveraged Evocalize's recommendations on Dynamic Ads For Real Estate.
This enabled just the right newly listed home to come searching for buyers interested in similar homes, in Facebook, right where they were spending time
Not only did fewer homebuyers miss out on the home of their dreams, but another magical thing happened along the way. By focusing on marginal Return On Investment (ROI) per listing, Evocalize linked listing performance to profitability to increase net incremental ROI!