Success Story

Realty Austin employs Evocalize’s marketing technology to increase sales and optimize digital marketing operations

About Realty Austin

Realty Austin is the #1 independent real estate brokerage in Central Texas. With over 630 realtors, Realty Austin recorded $6.1 billion in sales in 2021 and has the most widely used home search website in Austin with over 10,000 unique visitors per day.

The challenge

To help its agents grow their businesses successfully, Realty Austin wanted to increase demand generation from marketing while saving time and resources. They knew that implementing the right technology was essential to achieving their goals.

Industry
Real Estate

630
Realtors

$6.1 billion
Sales in 2021

200%

decrease in cost per click

83%

increase in web traffic

The results

After implementing Evocalize’s technology, Realty Austin saw an 83% increase in traffic driven to their website from Facebook advertising, while also seeing a 200% decrease in Cost Per Click (CPC).

We use the Evocalize Collaborative Marketing Platform to automate our digital marketing on Facebook. Using their technology, we have been able to increase website traffic from social ads by 83% and decrease our cost per click by over 200%. Also, the operations time that we spend troubleshooting feed errors and manually checking programs has decreased significantly.

Kara Jones
Director of Marketing