How Marketing Technology Providers Enable Users With Localized Digital Marketing At Scale
In the post-cookie era, businesses who use customer data in their digital marketing programs will have a sizable advantage in reaching and converting new customers. But many SMBs lack the expertise required to execute these sophisticated marketing programs, putting them at a significant disadvantage.
Marketing technology providers are well-positioned to solve this problem using deeply integrated solutions.
BoomTown ROI, real estate’s leading Marketing Automation Platform, provided 30,000+ SMBs with an “easy button,” enabling them to quickly launch Facebook Advertising programs using their customer data to capture local market share.
In this webinar, you will learn:
- How BoomTown unlocked first-party data through its CRM and website pixels to expand the capabilities of its marketing technology, and how it was able to offer SMBs an “easy button” for Facebook Advertising.
- Go-to-market and adoption strategies to increase SMB usage of the Facebook Advertising tool.
- How Boomtown measures results with its new embedded tool, and the type of results SMBs are seeing from their programs.